2026/01/30

Qilong Amusement – Longgang 3,000-square-meter Norbeva Children’s Kingdom

The project covers a total area of 3,000㎡ and takes "The Little Prince's Flying Dream" as its central storyline and design concept. Through the organic integration of cartoon IP characters and themed environments, it embarks on a magical journey dedicated to safeguarding children’s childhood dreams. The creatively designed planetary world is seamlessly combined with interactive game installations and functional zones, while incorporating audio, visual, and lighting technologies to progressively enhance the space’s appeal and create a high-quality, "fantastic" and "fun-filled" play environment. This provides children with rich and diverse gaming experiences, crafting a lively and engaging play space that allows kids to freely express their playful nature, independently choose their play styles, and joyfully grow through play. The project is divided into 18 major thematic zones, fully considering and satisfying the psychological needs of diverse target audiences. By blending aesthetics with fun, it has created a playground utopia loved by children of all ages. Moreover, the outstanding construction quality adds an especially vibrant touch to the project. Brand Identity The Little Prince is a little friend with a strong spirit of exploration. He is smart and brave, hailing from another planet. When he thinks deeply, the crown on his head glows brilliantly. By chance, he meets an Earth pilot and together they set off on an adventure, filling him with boundless imagination about flying. The logo design is closely linked to the IP character. It incorporates three key elements from the Little Prince’s story—his crown, planet, and stars—into the typeface design, creating a distinctive brand font. The brand’s IP character helps convey the brand’s values and boost brand awareness. Through diversified imagery, it establishes an emotional connection with consumers, helping expand the park’s influence across multiple online and offline scenarios. First Floor of the Park As you step through the entrance into the Children’s Kingdom, you’ll be greeted by a uniquely designed service counter crafted by the designer to reflect the theme. Taking advantage of the ceiling height, the counter cleverly integrates an airplane-shaped motif into the ceiling decoration. Looking up, you’ll also find large stars and a rotating carousel installed by the designer. Combined with the aesthetic appeal of the design, these elements enrich the immersive experience of the park. Paired with vibrant and dynamic color schemes, the space feels like a fantastical city leaping off the pages of a magic book. Of course, the most eye-catching feature is the two stainless steel slides of different heights, which allow children to glide from the second and third floors down to the bouncy ball pit on the first floor, letting thrill-seeking kids quickly experience the extraordinary joy of plunging into a dreamlike underground world. Underneath the carousel lies a massive bouncy ball pit, where children can enter in their own way—gently stepping in or diving right in. They can hide inside, slowly sitting or lying down until their entire body is submerged in the balls, feeling the gentle pressure of the balls or even inviting friends to search for them. The colorful ocean balls resemble a vast ocean, and when combined with interactive technology, kids can interact with content displayed on big screens within the ball pit. There’s also the latest innovative trumpet slide, shaped like a giant trumpet, with a powerful visual impact and irresistible appeal, constantly drawing visitors back again and again. The parent-child reading area lets kids immerse themselves in books and spark their intelligence. Here, they can briefly escape the hustle and bustle, enjoying quiet moments of shared reading with their parents. Today’s kindergartens place great emphasis on cultivating children’s hands-on abilities, subtly influencing parents’ parenting perspectives. In their spare time, parents are more inclined to take their kids to craft workshops, where not only do they nurture their children’s practical skills, but it also serves as a wonderful parent-child activity. Second Floor of the Park On the second floor, we’ve created a miniature city complete with a police station, hospital, supermarket, and more. There’s even a kitchen and dressing-up area—kids’ favorite spots! Children can stroll leisurely along simulated streets, shuttling back and forth through this tiny urban landscape. With various fascinating occupational interactions, kids can experience the joy of role-playing in a simulated world. Kids who come here to check in probably wish they could stay forever! Right next to the dressing-up area is a stage specially designed for kids, providing them with a platform to freely showcase their talents, boosting their confidence, performance skills, and social interaction abilities. The parent-child restaurant features a color palette dominated by pink, purple, and white, accented with blue and yellow, allowing kids to enjoy meals amid bright and cheerful colors. The chandeliers here wear unique designs—some shaped like moons, others like stars—creating a starry sky effect on the ground with polka dots. The designer perfectly highlights the childlike charm of the space. Children have an innate affinity for sand and soil; they always show a special interest in sand. Thus, even amidst rapidly evolving facilities, the sandpit remains an indispensable part of the park. Dynamic background music and cool experiences consistently capture children’s attention, making them never tire of playing here. Third Floor of the Park The third floor houses the Nobeva Childcare Center, featuring brightly colored activity rooms, spacious and clean childcare classrooms, a warm and cozy book lending area, and an open and refined outdoor interaction zone... Relaxation, leisure, and independence are the core themes of the Nobeva Childcare Center. In this comfortable atmosphere, parents can listen to teachers and exchange ideas about their respective educational approaches. Using the theme of interstellar exploration, the Rainbow Valley slide extends into an adjacent play area. Childhood is the truth within a dream, the dream within the truth, and the tearful smile when we recall it. Even after children grow up, those cherished memories and joyful play scenes from their childhood will remain deeply etched in their minds. If we can turn these memories into part of the physical space itself, then this space becomes a “spark” or “totem,” closely intertwined with children’s education, accompanying them throughout their growth and leaving a unique mark in their hearts.

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