The Top Ten Promotional Strategies for Trampoline Parks

1. Discount coupon

Discount coupons are a relatively common promotional method, but they can negatively impact the theme park’s brand image.

Therefore, when using this method for promotion, you should try your best to... The sense of value associated with the specific object and the discount coupon itself.

To reduce counterproductive effects, discount coupons featured in magazines can often boost the visibility of trampoline park brand advertisements.

2. Gift voucher

Offering promotions in the form of gift certificates is also a way to offer discounts, but it requires improvement. Design and print quality of gift certificates

This gives it a premium feel. Adding gift certificates to the advertisement can encourage consumers to visit the store and experience it firsthand.

3. Free gift

If with The method of giving gifts When running a promotion, the selection of free gifts in a trampoline park promotion is extremely important.

Gifts that are too low in value can provoke consumer resentment.

Gifts lacking creativity can negatively impact the brand's image.

The gift should reflect the trampoline brand and its style and quality, avoiding any adverse reactions.

4. Lottery drawing

The method of the lottery It can immediately generate promotional effects—advertising paired with an irresistible raffle event!

It will indeed enhance consumers’ interest in and understanding of the theme park, and moreover,

This promotional method of drawing lots often can... Accumulate popularity However, the vast majority of consumers who did not win the prize,

A sense of loss may arise.

5. Riddle guessing

Riddle-solving and number-guessing games—games that offer immediate gratification—are primarily aimed at short-term results and don't significantly enhance the park's image.

But due to its having Fun and won’t damage the park’s brand image. Quiz-style riddles,

It allows players to learn some knowledge in the process of solving puzzles and may also enhance consumers’ understanding of the amusement park.

Beneficial to the trampoline park Brand image 。

6. Competition

The competition requires intelligence, physical strength, or skill—unlike a lottery, which relies purely on luck.

It gives people the feeling of reaping rewards without any effort, so conducting promotional activities in the form of competitions seems much more meaningful.

The announcement of the competition results can strengthen the park’s advertising appeal, for example: Naming Contest ，

Can be quickly Increase brand awareness And consumers’ understanding of the amusement park.

7. Continue purchasing rewards

Loyal fans of the amusement park will continue to spend even without reward programs.

But most consumers prefer immediate rewards.

Therefore, use the method of continuing to purchase rewards. Maintain consumer loyalty to the brand. ，

It’s not necessarily more effective than advertising. However, when using theme park advertising to enhance brand image goals,

This method can be used to assist marketing.

8. Value-Added Service Package

Value-added services are extras that modern consumers enjoy and seek.

In the early stages of the park’s opening, letting consumers experience this activity proved to be highly effective in attracting new fans.

You can make good use of it and combine it with advertising. Stimulate consumers' desire to spend. 。

9. Trial Play Experience

Promoting through trial experiences rarely backfires.

Unless the amusement facilities in the park itself are completely uninteresting, but because the cost of trying them out is relatively high,

Therefore, when carrying out promotions using this approach, you must... The number of consumers controlling the demo experience And the object.

10. Invitation Coupon

Because park admission tickets carry positive connotations such as culture, entertainment, and health,

Therefore, promoting through the distribution of gift vouchers to consumers will not trigger a backlash against advertising.

Moreover, it has the effect of enhancing brand perception and corporate image, and can be carried out simultaneously with brand advertising.

Enhance consumer loyalty to achieve short-term promotional effects. 。